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As a Brunswick Master Dealer, you will apply proven business building strategies for incremental growth through continuous improvement of your dealership practices. Brunswick Master certified dealers set the standard for operational excellence that all other dealers seek to attain with their commitment to be the best of the best. To become a Brunswick Master Dealer, your business will need to satisfy several important requirements in 13 segments across your entire business including Dealership Planning, Continuous Improvement, CSI Scores, Lead Management, Sales, Service, Parts and Marketing. Each segment will contain requirements that must be met and you will be asked to provide documentation to demonstrate proficiency in each of these requirements.