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MICD Step 1

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The first step in the MICD Program focuses on establishing a high level of customer satisfaction through streamlined communications, dealership appearance and quality assurance.


1. Pre-Certification Assessment
2. Marine Industry Consumer Commitment
3. Dress Code
4. CSI Tracking & Trending
5. Employee Job Descriptions
6. Education and Training
7. CRM Process
8. Quality Assurance Process
9. Facility Check Sheet
10. Performance Planning